ARTIST WEBSITES
Build an online artist portfolio & lift your profile online

For any artist wanting to show their artwork, having your own website or an online portfolio is certainly one of the best ways to 'get out there'. It enables potential buyers to easily view your artwork and contact you regarding it. A well presented artists website will certainly bring in new business to you (and your gallery) and build your art career.


Artist website options
For most artists the cost of having a professional website built is prohibitive. Most artists choose to build their own website using web authoring programs or for the less-experienced there are online content management systems that will enable you to compile an online portfolio.

Online Portfolio Systems
There are a growing number of online systems that will allow an artist to present a portfolio of their work. Some systems are simply just that; a portfolio. Whilst others are primarily to sell original artwork, or prints. It can do no harm to build multiple web presences however it can become difficult if things become out of date. You may like to see Art Forum Australia's Internet Chat forum where you can learn about some of the more popular online portfolio systems and read the experiences of Art Forum members.
Example artist portfolio websites

Artists website design Tips
Keep your website simple, clean and uncluttered. Choose a consistent neutral colour scheme so your artwork takes precedence. The core sections for an Artist's website are often:

  • Biography or Artists Statement
  • Artwork Examples or Gallery
  • Gallery Representation or Market Location & Dates
  • Links & Resources
  • Contact information
In regards to contact details. If you are represented by an Art Gallery you have a responsibility to mention the gallery on your website and a lot of Artists also like to offer them as the primary contact for their artwork sales.

Protecting Image Copyright
We have prepared some more information for artists concerned that online some people may copy, or reproduce their images from their website. See: Online Image Copyright.

...more marketing advice for Artists:
Building an online art portfolio will certainly help build your art career. You may like to visit Art Forum Australia's Internet Chat forum to seek advice from other Artists in regards to Artist Websites. For other Art Marketing articles see: Image Tips, Online Art Marketing or Artist Business Cards.






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